Corporate Weblogs

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There is a comapany out there called Traction Software that has added WebDAV controls to its corporate blogging tools and it marketing them as “ECM lite” or an ECM solution for the mid-market company. The company was founded by some SGML experts and the software – which I received a demo of, is pretty neat. Kind of a next-generation collaboration tool, dare I say. It’s also of course got all the linking capabilities so popular in Blogs. Depsite Traction’s efforts, however, this article proposes that Blogs are still bascially entertainment vehicles. This may hold true for now, but if you look at the history of search, that also started as primarily an entertainment thing. The great thing about consumer-driven technology that gets adopted commerically, is there is very little training needed to ramp up use.



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