Michael Rogers has been announced as the keynote speaker for next year’s AIIM event. It seems after a fairly rough show last year, Questex is putting on the full court marketing press to generate interest in this year’s event. It will be interesting to see who shows up. From my perspective, at least, Rogers sounds like an interesting speaker. He’s listed as “Futurist-in-Residence for The New York Times Company, as well an interactive media pioneer, novelist and journalist. He also writes the popular Practical Futurist column for MSNBC. In addition, Rogers is a best-selling novelist whose fiction explores the human impact of technology.”
Questex is also apparently offering educational passes for half of what they sold for last year. Hopefully, they can breathe some new life into the show. As the recent Microsoft SharePoint 2009 event showed, people will still show up in droves at trade shows if they are interested enough.
AIIM 2010 is scheduled to run April 19 through Thursday, April 22, 2010, at the Pennsylvania Convention Center in Philadelphia.