Visioneer-Xerox renew licensing deal

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Scanner vendor Visioneer has renewed its brand licensing agreement with Xerox. First signed in 2003, the agreement” extends Visioneer’s current exclusive rights to develop, market and support the award-winning Xerox DocuMate line of Xerox-branded document scanners.”

A relatively unique deal when it was first negotiated, Visioneer’s partnership with Xerox has been a key growth driver for the Pleasanton, CA-based scanner vendor’s business over the years. Perhaps due to the fact that it is using the Xerox brand, Visioneer has had a tremendous amount of success selling through Xerox sales channels. Here’s a quote from an interview with former Visioneer VP of sales Bill Kouzi in 2009:

“The majority of our new sales now come through Xerox. We are now focused primarily on building
our relationships with the Xerox community. This includes focusing on Xerox enterprise accounts. We
are also focused on cultivating the Xerox channel, which includes Xerox Global Imaging, Xerox Global Services, Xerox Peak Resellers, and Xerox’s direct sales force. We have someone focusing on Xerox Canada and our business with Xerox in Latin America has grown tremendously….”‘

So, obviously, the extension of the partnership for at least another five years, is an important event for Visioneer.

We first Tweeted about this announcement earlier this morning @DIREditor.

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