HP MFP Announcement

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A couple days ago, HP came out with what one of its pre-sales support guys told me was its biggest MFP announcement ever. Now, there is quite a bit there, including four new MFP devices with very low prices. HP is an intriguing combatent in the digital copier market. While, the other top players are all married to dealer channels, HP goes through VARs or direct sales. As a result, HP’s established relationships are with IT people, rather than the purchasing agents, that dealers often work with.

HP is trying to sell its MFPs like it sells its successful printer line – not lease it, like dealers do. And as copiers become more the realm of IT, HP would seem to be in prime position to make some real noise. Only problem is, I’m not sure how great their MFP hardware is. That said, HP has definitely upgraded its stand-alone scanners in the past year, and they’ve always had fairly good printers, so why shouldn’t they have good MFPs? You might say it’s because the UI’s suck (maybe they don’t, I’m just postulating here…) Still, HP has a partnership wtih eCopy, the king of UI, and they also partner with other software vendors like NSi, Omtool, and, and now even Kofax. This should also be able to help steer them in the right direction, at least. Take note, HP is moving rapidly into the digital copier market, and expect their traction to accelerate in the next couple years.


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