Infosource integration of Harvey Spencer Associates (HSA) demonstrates enhanced value proposition
02 February 2021
The integration of Harvey Spencer Associates (HSA) and Document Imaging Report (DIR) into Infosource has moved to the next phase with the launch of the new brand identity and website.
“We have joined the businesses in the US and Europe with an integrated brand identity,” says Johann Hoepfner, MD, VP and CEO of Infosource. “You will see our new logo in all of our market facing materials, from emails to business cards, slide presentations, brochures, across our digital channels, and on our new website, which is now live.”
More than a facelift, the new brand image revitalises the relevancy of Infosource’s value proposition in a changed world.
“We are positioned as a key growth enabler, a catalyst that provides insights into future trends and potential disruptors,” says Hoepfner. “Through data we build knowledge so that we may share information. Information that empowers strategy, innovation, advantage, success, decisions, inspiration, growth, disruption, investment, and ultimately action. That’s how we chose our new tagline, “Information that empowers.””
The new logo signifies a new era, which is to empower foresight.
With the original Infosource business joined with HSA, Infosource provides market leading data on print, document management scanning, wide format, large format, textile printers, office automation, production and industrial printers, with data and trusted advisory services for the capture software industry.
Capture Conference is the de facto annual industry event that gathers the top vendors and OEMs in the industry, connecting them with the foremost industry visionaries, analysts and customers.
With DIR, Infosource becomes the voice of the capture software and hardware industries. DIR delivers premium news, trends and industry opinion from contributors, journalists, and analysts – direct to industry executives, investors, customers, and end users.
“We are also very pleased to launch our new database ISDB 7,” says Hoepfner. “Besides the visual enhancements, there is a new component that enables you to make pivot tables in seconds. A customisable dashboard view provides immediate access to tables and charts for the most often used queries. ISDB 7 builds on new technologies, which will ensure performance, security and future value.”