ST. LOUIS, Missouri — February 8, 2017 – KnowledgeLake, Inc., an innovator of document processing solutions, is pleased to unveil the company’s refreshed corporate identity, including tagline and logo. The new branding, along with a mascot, have been incorporated into KnowledgeLake’s newly redesigned website which launched today.
“The new look and feel of KnowledgeLake expresses the organization’s core principles by incorporating a confident design, and an invigorating identity change,” said KnowledgeLake Chief Executive Officer, Bernie Schweiss. “This evolution of our brand communicates to current and potential customers that we are a forward-thinking company with a commitment to ensure the success of every client we serve.”
“Our new logo mark consists of an abstract, colored paper wing to convey the forward motion and lift that occurs with digital transformation. The logotype contains a slight forward tilt and modern styling to the signify the progress and agility KnowledgeLake delivers to clients,” said Alayne Pregeant, KnowledgeLake Vice President of Marketing. “We chose the tagline “Innovation to Inspire” because of our vision to guide organizations through the digital transformation to foster a more productive workday. The KnowledgeLake mascot, an owl named Swift, was created to embody the wisdom, quick-thinking and cheerfulness of the company’s culture.”
The new and completely redesigned website offers visitors richer insight into the company’s cloud-based capture and document processing offerings through common document-intensive business scenarios such as accounts payable and human resources. While KnowledgeLake was the first company to break into the Microsoft SharePoint enterprise content management (ECM) space, the organization aims to make a strong statement about future expansion, beyond the realm of SharePoint, with the new branding.’
“Our refreshed new look mirrors the exciting and engaging direction we are taking our solutions and company,” commented Schweiss. “However, we will stay true to our commitment of delivering remarkable client experiences by offering innovative document process automation solutions.”
KnowledgeLake will showcase the new branding and website to clients and business associates at its St. Louis headquarters from 5-7 p.m. Thursday, February 23, with an “Ask the Experts” open house and happy hour. KnowledgeLake business associates are invited to join its team of ECM experts to learn more about the power of cloud computing, content digitization, and business intelligence. Interested parties are encouraged to register for the event on the KnowledgeLake website.
KnowledgeLake’s clean, uncluttered website design, improved functionality and enhanced rich content allows visitors to have an informative experience as the company continues to expand its offerings. With over 60% of internet browsing performed on smartphones, the website’s responsive design will ensure a flawless display for visitors from any device. The company’s new website will be updated on a regular basis with news of product launches, corporate milestones, digital and in-person events, and downloadable resources. Visitors are encouraged to explore the website and subscribe to the KnowledgeLake blog in which employees, partners, customers and industry experts share experience, knowledge and ideas regarding digital transformation.