In another sign of the convergence of the MFP and document capture spaces, Konica Minolta has been announced it will be reselling Kodak scanners and Kodak Capture Pro Software. Konica Minolta and Kodak have a long history together based on microfilm sales, but the move into document scanners appears to take the relationship in somewhat of a new direction – as microfilm is a dying market, and capture -especially when being sold as part of the new managed print services (MPS) wave being currently pushed by MFP vendors, is clearly a growth arena.
For Kodak, the move represents another step in its efforts to broaden its scanner reseller channels. First you had the KAIR (Kodak Authorized Imaging Reseller) channel, who focused on mid- and high-volume scanners, then they added KDSR (Kodak Desktop Scanner Reseller), focused on distribtuted scannners – and now those two channels have been combined. You also have a lot of volume going through what Kodak calls Direct Market Resellers, which includes organizations like Dell and CDW.
Russell Hunt, Kodak’s Regional Business Manager for U.S. and Canada, recently told DIR that Kodak has had to go outside its traditional reseller channel to drive significant growth. “Unless we land extraordinarily large wins, we’re not seeing big growth out of our KAIR channel,” he said during a recent analyst meeting in Rochester. “That’s why we’re reaching out more to new channels and partners like MFP vendors.”