In the wake of HP’s announcement that is acquirinig Autonomy, which owns the Interwoven and iManage document management software code and install base, Laserfiche has announced “a trade-in program designed to help customers of acquired enterprise content management (ECM) vendors easily and cost-effectively upgrade to a full-featured—and fully supported—Laserfiche ECM system.”
Accoridng to a press release, “Laserfiche’s trade-in program allows new customers to receive credit for the value of their existing ECM systems when converting from a competitor’s product to Laserfiche.” Not sure who is coming up with that “existing value,” but it’s a great idea by Laserfiche. It kind of sounds like the “Cash for Clunkers” Laserfiche was promoting a couple years ago in conjunction with the federal government’s buying of old, gas-guzzling cars.
We’ve seen ISVs take a similar approach with VARs and offer to give their customers software for free if they can just switch their base over to the new vendor’s maintenance program – and then also sign on for new software sales. We understand there is some of this going on in the capture market right now in fact.