Here’s Mike Hurley’s (of GreenSquare Consulting) take on the AIIM show. Mike makes some very perceptive comments. My favorite possibly being – “Workflow and BPM continue to defy a coherent trade show demo.” A concept I’ve been arguing for years. EMC in general, in fact, is very hard to demo at a trade show.
As I said previously, on Tuesday, when traffic on the AIIM side seemed dead, the On Demand side looked fairly lively. Both sides, I thought looked good on Wed. But I got to thinking, why was the On Demand side bigger? Big iron, of course. It’s a lot more fun to watch something print, scan, and copyu documents at 200 dpi, than it is to here Open Text discuss the advantages of collaboration and records management. I mean, what was the most popular exhibit on the AIIM side? It might have been the 4Digital Books thing that scanned books at an incredible rate using some sort of vacuum page-turning mechanism.
Hyland might have the right idea, by setting up a carnival atmosphere. The fact is trade shows have not adapted well to the Internet age. Somehow we need to merge virtual stuff with these trade shows to get them out of the 1970s mode they are stuck in. I’m not sure how to do it, but we have a lot of bright software people in the industry, can somebody think of someway to make this show more relevant by incoporating technology into the show’s presentation?
Let me know. Or let Kerry Gumas of Questex know. Please.