info 360 re-brand

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Apparently, going forward the combined info 360/On Demand event is going to be known as Content On Demand. Not a horrible name when you think about the content management technologies represented by the traditional AIIM community and printing/output stuff traditionally shown at On Demand. I guess the question comes down to, does anyone care about this event anymore? The only attendance number mentioned in the Questex press release about this year’s info 360/On Demand event is the vague “thousands.” (My observation is that it was definitely on the low-end of that scale.)

Regarding next year, “In the Spring of 2013, Content ON DEMAND will launch as a two-day sponsored conference focusing on the lifecycle of content from consumption through delivery.”

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