ARMA – the Records Management Association – held its 58th annual conference and exhibition last week in Las Vegas. I didn’t attend, but wanted to share with you a couple insights from people who where there:
1. ARMA produced this podcast, which is an interview with IBML EVP, Worldwide Sales and Business Development Robert Sbrissa. Sbrissa has been in our industry for a few years and has a good perspective on how things have evolved. Here’s a quote by him from that podcast that I really liked:
“We are seeing this year customer looking for not only what’s new but what’s simplified and improved – as our technology is evolving and becoming more efficient and easier to deploy. Customers now realize that the technology exists. The question is how to choose technology that is simpler, easier to implement and easier to maintain.”
2. Also, Art Nichols, VP of sales at recognition ISV NovoDynamics shared this insight with us: “Document classification to the ARMA folks is as likely to mean dealing with existing text files (word, excel, email) as it is they way we use it in forms /image capture.”
I thought this was interesting because it jives with the content/first tack that that Content Analyst, an ISV with a specialty in semantic understanding, seems to be taking as it attempts to expand its market from the e-discovery space, where it has had its initial success. And that seems to be part of the issue with semantic understanding in general as we attempt to apply it to the ECM market – where does it fit best? In a capture or an RM process, i.e. in the front-or-the back-end of the application? Of course, this is kind of the same issue that Kofax is broaching as it introduces BPM into it capture/SPA frameworks. It’s all a bit muddled, but will likely make sense in the end when capture is finally subsumed by ECM – or vice-versa, and it all ends up as some sort of real-time, on-demand indexing/retrieval workflow paradigm that gets the right info to the right person at the optimal time – isn’t that all we’re after anyhow.